The brand began operations in 2000. On this occasion, the designer Fabiana Milazzo developed her first collection and presented it in her own shop in Uberlândia, Minas Gerais. Today, she maintains her shop in Uberlândia, the city that also has her factory, and last year she opened the brand’s flagship store in the “heart” of Jardins, in São Paulo.
Currently showing her collections in Minas Trend in Belo Horizonte, the brand can also be found in more than 90 multi-brand stores in various regions of the country. The exportation of its pieces to the best and most renowned multi-brand in Europe and the Middle East, as well as two European e-commerces, Luisa Via Roma (Italy) and Saxa Store (Ireland) is a highlight of the brand.
Fabiana Milazzo also takes her collections to Paris, to introduce them to the world’s shopkeepers, who visit the Tranoi Montaigne, during the traditional Fashion Week in Paris.
Sophistication, femininity and originality are the outstanding characteristics and became the brand’s identity. In addition to that, there is the constant care with hand made production and the search for different materials, making true gems out of the clothes.